byjy11-18-201012:08 PM - edited 11-22-201011:04 AM
Okay so no doubt at some point you’ve been urged to “use social media to groooowww”, “create a Facebook page” or “post a blog” because everyone is and if you don’t, you’re an out of touch, non Gen Y epic fail business.
This is all fine and dandy except no one tells you that it’s not a one size fits all fix, meaning that many businesses end up with painfully dead pages as their top ranked links on Google.
Its okay to blog about things which interest you and which might interest your readers – social media isn’t about trying to sell, sell, sell. Developing a relationship with your customers online is the key purpose so stay away from making any of your posts sound like an ad.
Etc etc – basically, videos that give your customers useful and quality information will ultimately create a better presence for your business online.
Really basic points about Facebook and Twitter
Facebook pages are great because LOTS of people have Facebook profiles. Businesses can embed Facebook’s “Like” button as a social plug-in in their own webpages. If a user clicks “Like” on the business’ page, it shows up on the business’ webpage as well as in the user’s Facebook profile, which in turn is usually posted to their Facebook friends’ profiles.
Facebook is also useful for running competitions. If you create a business page, users have the option to “Like” the page and then receive your updates through their Facebook profiles. You can easily set up a competition in the Events section of the Facebook profile which allows you to set a start and end time as well as include a description of the terms and conditions.
Twitter is another way to keep your customers updated on what you’re doing. You can usually set up your blog to post an update to Twitter every time you make a post. Twitter lets you embed a “Tweet” icon in your posts as well so customers can post links to your post to their own profiles.
So…. show me the best business blogs and how to videos you’ve seen around or used or feel free to rant about how every man and his “social media expert” has told you to use social media or else. I’ll see if I can dig up a few more and post them here too.